Meet “Brand Canberra”

by Rosemarie John on November 28, 2013

canberra logo

Canberra, the capital of Australia turned a 100 years old this year and the event has been celebrated in many ways. Celebrating Canberra’s 100th birthday is a year long centenary program that centres around new and exciting projects that will also showcase the very best of what’s already happening in Canberra each year – the people, the places, the events that contribute to Canberra’s role in its national story.

As you know Canberra is going to be our new home and  we cannot be more proud with the new announcement on the re-branding of the city. Starting off with a whole new logo. The unveiling of the new logo – CBR Canberra is to provide a ”consistent representation” across Canberra to help attract anyone from new residents to students to investors. The re-branding efforts which we are sure involves more than just a logo, is costing the government $2.6 million. There are some residents who disagree with the cost and many who look at it as a step in the right direction. Here’s a video representation of “Brand Canberra”:

During our visit to Canberra in October this year, the Centenary celebration launched a Centenary loop bus providing free daily transport to a wide array of the city’s top attractions like the Australian War Memorial, National Gallery of Australia, Old Parliament House, Parliament House, Albert Hall and the National Library of Australia to name a few.

We thoroughly enjoyed this service as it significantly cut down the travelling costs quite a bit and it was extremely punctual. The centenary loop starts and ends at the City Bus Stop Platform 10 and the service will continue until 31st December 2013. We sincerely hope they decide to keep it running as a permanent route for visitors to enjoy the sights more effectively. Click here for timetable and map.

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The view of the Parliament House in the distance from the Australian War Memorial

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The Australia War Memorial – Stop B on the map

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Sitting by the lake with the National Museum of Australia behind me – The National Museum is stop F on the map.

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